Research Approach and Information Gathering Assignment Help

Research Approach and Information Gathering Assignment Help

Research Approach and Information Gathering Assignment Help

This is a solution of Research Approach and Information Gathering Assignment Help in which we discuss about research approach which related to information gathering technique and collect data for research.

INTRODUCTION

This report is prepared in concentration with evaluating the research approach in which information related with the techniques used by the researcher so as to collect the data for the research will be provided. Research Methodology approach is the master plan with the effect of which methods and procedures of the research are prescribed by the researcher. Research approach helps the researcher to increase the authenticity as well as validity of the research. With the help of research approach research shares the path he has chosen so as to gather the information related with the research topic. There are various ways with the help of which data related to the research report could be gathered. It is necessary for a researcher to provide the information related with the way he have gathered the data so as to make the research report reliable and valid.

RESEARCH APPROACH

Research approach is the method used by the researcher so as to gather the information related with research topic. For a researcher it is necessary to choose appropriate method of data collection because authenticity of the research is dependent on the way chosen by the researcher so as to gather the data. It is necessary that the data collected by the researcher should be true and include the facts and figures. Data collected by the researcher should be both qualitative as well as quantitative (Cooper, et. al., 2015). There are three type of research approach that could be used by the researcher so as to gather the information related with the research topic. These three types of research approach are deductive research approach, inductive research approach, and abductive research approach.

Qualitative Approach

Information gathered provided in the qualitative approach is in theoretical form which provides a brief description related with the research topic. In depth and appropriate information related with the research is gathered by the researcher so as to enhance the authenticity of the research report. It is necessary that the quality of the research should be maintained according to the standards of the research because this ensures that the research done by the research is authenticated and information shared in the research report is true which could help in taking appropriate decision related with the issue in the company or in the market (Chakrabarti, 2010). Researcher should provide in depth and relevant theoretical explanation related with the research topic so as to make the research report reliable. Qualitative data could be provided with the help of books available in the library, various journals, and articles and from the sources available on internet.

Quantitative Approach

Quantitative research approach includes quantitative data which includes facts and figures related with the research. There are various ways with the help of which quantitative information could be gathered by the researcher. Quantitative approach helps in providing very comprehensive and precise research content (Cooper, et. al., 2015). There are various techniques that could be used by the research so as to gather the quantitative information related with the research. These techniques are:

Interviews:

Interview is a most structured was of gathering quantitative information for the research report. There are various types of interviews that could be held by the researcher so as to gather quantitative information. These ways are:

Face-to-Face Interview:

Face interview is the most appropriate way that could be used by the researcher so as to gather quantitative information. Face to face interview confirms that the individual will provide the appropriate and relevant information regarding the research topic (Etikan, et. al., 2016). In this research personally visit to the target population and asks certain questions related with the research topic which are recorded by the researcher and then evaluation of the answers provided by the interviewee is done by the researcher on the basis of which analysis is done and data is presented with the help of graph and pie charts. Participation is done on the will of interviewee, interviewee cannot be forced by the researcher so as to provide the information related with the research topic.

Telephone Interview:

This is another technique that could be used by the researcher so as to gather the information. This is a technique in which population to gather the information is targeted wisely; minimum numbers of people are selected who have the expertise in the research area. Certain research related questions are asked to them and evaluation of their answers is done so as to provide appropriate and quantitative data in the research (Kumar, 2014).

Questionnaires

Questionnaire is another way with the effect of which quantitative information related with the research could be gathered by the researcher. Researcher develops a questionnaire which consists certain research related questions which are evaluated by the experts. Then the questionnaires are distributed among the target population who voluntarily participate and have their own decision to fill the questionnaire and provide the information related to the questions asked to them. After gathering the responses of all the respondents information is analysed and evaluated. On the basis of evaluation, analysis is presented in the research report in the form of graphs and pie chart.

These were some of the most appropriate methods that could be used by the researcher so as to gather qualitative as well as quantitative information related with the research. It is necessary that researcher should use valid and true information in the research because and false information could affect the accuracy of the content provided in the research which could affect the authenticity of the research (Ostrowski, et. al., 2014).

SUMMARY

Information related with the approach used to gather the research data is availed in this report. This report will help in making appropriate decision related with the techniques that should be chosen by the researcher so as to develop the research content. Information related with qualitative and quantitative approach of data collection is shared with the effect of which appropriate and effective set of data could be gathered for the research which could help in resolving the issue of a company, industry or organisation.

REFERENCES

Chakrabarti, A. (2010). "A course for teaching design research methodology". AI EDAM, vol. 24, no. 3 , 317-334.
Cooper, D., & Greenaway, M. (2015). Non-probability Survey Sampling in Official bio Statistics. ONS Methodology Working Paper Series No 4 , 4.
Etikan, I., Musa, S. A., & Alkassim, R. S. (2016). Comparison of Convenience Sampling and Purposive Sampling. American Journal of Theoretical and Applied Statistics , 3.
Kumar, R. (2014). Research methodology: a step-by-step guide for beginners. Los Angeles: Fourth edn, SAGE.
Ostrowski, L., Helfert, M., & Gama, N. (2014). "Ontology engineering step in design science research methodology: a technique to gather and reuse knowledge". Behaviour & Information Technology, vol. 33, no. 5 , 443-451.