New Belgium Brewing Case Study Assignment Help

New Belgium Brewing Case Study Assignment Help

New Belgium Brewing Case Study Assignment Help

This new Belgium brewing case study assignment help is depend on environmental issue and social responsibility of business

Executive Summary

Ethics and ethical consideration had become an important aspect for each and every organisation in the present era as to gain competitive advantage over the others and acquire sustainable position in the same. The present report would be largely focused with the social management and environmental responsibility of businesses towards the communities and the societies at large. The report would thus help in gaining enhanced knowledge and understanding about diverse aspects of environmental issues and social responsibilities of New Belgium Brewing Company. The report had thus concluded that the company had made an initiative to make the people aware about the environmental issues among the common public and encourage them to cooperate with the same. It has been also found that NBB or New Belgium Brewing Company had made several initiatives towards the betterment of the environmental issues and accomplish its corporate social responsibility effectively.

Introduction

Ethics are basically termed as the moral principles which regulate an individual’s behaviour or the manners of carrying out the activities. One of the most common elements of ethical consideration is social responsibility of the organisation which enables them to work in a systematic manner. The current report includes wide areas of ethical considerations and other environmental issues being faced in the business. It would be entirely focused to the case study of New Belgium Brewing Company and its related aspects in details. The report also includes the key attributes of the social responsibility of an organisation and its influences on the business and its profitability along with the productivity. The report would thus help in gaining enhanced knowledge and understanding about diverse aspects of environmental issues and social responsibilities of New Belgium Brewing Company.

Discussion

What environmental issues does the New Belgium Brewing Company work to address? How has NBB taken a strategic approach to addressing these issues? Why do you think the company has taken such a strong stance toward sustainability?

Social responsibility could be generally defined as an ethical framework which recommends that the organizations or individuals include specific responsibility to act towards the betterment or benefits of society extensively. Corporate social responsibility is however the business activities being carried out for the benefits of the society. It is a duty which every individual had to carry out so that to maintain an equilibrium amid the ecosystem and the economy.  In other words, it is generally related to not only the businesses but also to the individuals impacting the environment. The responsibilities could be achieved by carrying out various activities which directly leads to the advancements of the social goals. Being socially responsible is a remarkable initiative being adopted by many of the organization with the intention to fulfill their ethical consideration and the social welfare liabilities (Korschun.et.al, 2014). The New Belgium Brewing Company, Inc. is one of those common small business enterprises that had contributed in the accomplishment of social responsibility so that to met the it’s ethical considerations which impact the local communities and people to the great extent.

The company is based in Fort Collins, Colorado. The company is mainly focused on its responsibilities and its role with higher concerns on environment along with the socially responsible brewer. The company even initiated to keep the environment safe and reduce the environmental issues being faced by the general public, communities, societies, etc. residing near the company or the nearby regions due to the emission of carbon dioxide or other toxins. It has been found that the company had made an initiative to make the people aware about the environmental issues among the common public and encourage them to cooperate with the same. NBB or New Belgium Brewing Company had made several initiatives towards the betterment of the environmental issues and accomplish its corporate social responsibility effectively. It has initiated by purchasing the recycled products where they can like paper, furniture, etc.  In addition to this, the higher authorities or managers are generally considered to be the role models for the social and ethically responsible activities (Cheng.et.al, 2014).

The New Belgium Brewing Company had adopted a triple bottom line approach and a traditional bottom line approach with the purpose to measure the business success in the economy. To evaluate the success, the organization had focused on the impacts of the financial statement over the people and profits rather than just looking to the financial data (Crane.et.al, 2013). The entire workforce of NBB is expected to work towards the vision, mission and goals of the organization and works accountable towards the business. The organization had thus made the business practices much flexible and innovative so that to contribute in the reduction of environmental issues and acquire sustainability in the same.

As per the case, the New Belgium Brewing (NBB) Company mainly addresses some environmental issues which hamper its productivity and profitability in the business. Green building techniques, arrangement of cost efficient energy saving alternatives to carry out its business and decrease the environmental impacts and recycling and innovative reuse of the strategies are some of the environmental issues being addressed by New Belgium Brewing Company. In order to manage the environmental issues, the organisation had initiated with the introduction of 3R’s strategy for leading the environmental concerns in the society. The 3R’s mainly signifies Recycle, Reuse and Recycle (Servaes and Tamayo, 2013). With the purpose to meet the 3R’s strategy and achieve the desired levels of outputs, NBB had utilised the wind turbines so that to diminish the emission of CO2, stored the useless barley, purchase the energy efficient brew kettles, converted the waste water into productive fish food, etc. Even it has been identified that the company had motivated the employees to make use of the alternative transportations so that to save fuel and lead to the reduction in the pollution as well.

In addition to this, the New Belgium Brewing Company had also made various remarkable successes in establishing sustainability and had recycled its wastage of more than 9% on overall basis.  It has been also identified that the company had currently extended the capabilities of canning over six times which the execution of new canning lines which infuses less carbon dioxide into the cans individually. Specific purchasing guidelines had been implemented by NBB in order to promote the sustainability all over the supply chains effectively. These guidelines permit the management of NBB to locate the eco-friendly providers and perform various activities with them directly so that to build sustainability all through the value chain in the business (Navi, 2012). It has been even found that the company had contributed in many of the social events so that to promote the environmental and social concerns among the common people.

In context to the sustainability, it has been found that the marketing strategy of NBB is highly concerned with the products quality along and its brand which involves the idea of having eco-friendly concerns. In order to achieve sustainability in the business the management had moved with the eco- friendly business practices so that to promote and establish the same within the entire industry (Baumann-Pauly.et.al, 2013). It has been seen that the company largely emphasis on making use of the environmentally safe products and services and create a different brand image in the industry. NBB or New Belgium Brewing Company had introduced immense numbers of initiatives for the betterment of the environmental issues and accomplish its corporate social responsibility effectively. Moreover, this also assures the brand loyalty and awareness among the people which would be beneficial for both the company as well as the society. By accomplishing the social responsibility, NBB had achieved an appreciation for implementing the ethical consideration and social act for the welfare of the society (Hartman.et.al, 2014). With the help of the 3R’s strategy which mainly signifies Recycle, Reuse and Recycle had made an innovative and creative aspect for the business as well as the society. It is been stated that by taking a strong standpoint towards the sustainability, NBB had been benefited in establishing its own image and reputation in the market and the entire industry.

Do you agree that New Belgium s focus on social responsibility provides a key competitive advantage for the company? Why or why not?

Social responsibility is been considered to be the most effective act to gain a high reputable image and brand value along with the competitive advantage over the other in the industry.  With the help of social responsibility, the companies are been benefited with a unique image which influences the people to move towards them. It had been found that people generally provides emphasis to the companies who get socially involved and take effective actions for the betterment of them. People extensively desire to deal with the businesses that are environmentally and socially aware. This provides with the higher opportunities for the small and medium sized enterprises for enhancing the new areas of competitive advantage.  It has been seen that capitalizing the sustainability prospective could lead to long term results but needs having knowledgeable managers who can combine sustainable development framework into the strategy of the company (Singhapakdi.et.al, 2015).

Yes, I totally agree that focusing on the social responsibility provides with the enhanced competitive advantage to New Belgium Brewery Company. It has been identified that the company represents its social responsibility by adding a clause in its value and beliefs which helps them convey the same to the employees as well. The voluntary environmental and social practice of the company plays a major role in bridging the gap of governance in a creative and innovative way. Being socially responsible is been considered as a remarkable initiative which is adopted by many of the organization so that to fulfil their ethical consideration and the social welfare liabilities. The responsibilities could be achieved by carrying out various activities which directly leads to the advancements of the social goals.  It has been observed that the entire workforce of NBB is expected to work towards the vision, mission and goals of the organization and works accountable towards the business. The organization had thus made the business practices much flexible and innovative so that to contribute in the reduction of environmental issues and acquire sustainability in the same (David and David, 2016).

However, there is a direct link between the corporate social responsibility and the competitive advantage of the business as it allows the organizations to expand its operations and cover wider range of customer segment. The responsibility towards the society makes the businesses participate in various social activities or events and provide the customers with the higher benefits (Deng.et.al, 2013). The competitive advantage and social responsibility are interlinked through three major management processes i.e. stakeholders, strategy and responsibility. The case reveals that NBB had transformed the social aspects and had made the people move towards the brand. It has provided with the immense societal welfare benefits and had made other companies as well to compete in the industry.   

As per the case, adopting the social responsibility directly influences the competitiveness as it further improves the sustainable development of the vision, mission and corporate business strategy of the company. It also enhances the relationship between the stakeholders and the organizations effectively. NBB is also facilitated in enhancing the transparencies with the help of responsibilities for managing the processes. It has provided with vast opportunities of expansion and had made the people aware about the brand as well. The organization had initiated with plenty of the activities for social responsibilities (Bumblauskas, 2015). For instance, the company had strived hard to develop the communities and develop the living of people with the help of event sponsorship, corporate events and charitable involvement and had donated 1% of its profits.

 In addition to this, the New Belgium Brewery Company had maintained a community bulletin board in its operation. NBB had been known for mainly two things i.e. its commitment towards the sustainability and its high quality. The responsibility towards the society had made the businesses participate in various social activities or events and provide the customers with the higher benefits. It has been even found that, the social responsibility would provide with a mutual value to the company and the society as it includes the benefits of both the aspects. The social responsibilities had provided a competitive advantage as the consumers desires to believe in and avails satisfaction about the products and services they consume. It has been found that the most important asset of NBB is its brand image and value that stands for the quality standards responsibilities and the concerns for the society (Pride and Ferrell, 2016). Thus, it has been believed that the organization had gained an enhanced competitive advantage over the other competitors.  

What are the challenges associated with combining the need for growth with the need to maintain customer intimacy and social responsibility? Does NBB risk losing focus on its core beliefs if it grows too quickly explain?

The organization had faced immense competition from other brewery companies. NBB is still unable to defeat the leading companies such as Sierra Nevada and Boston Beer Co. in terms of market share.  It has been found that the company must compete next to the craft beer alternatives being released by the convectional breweries. It has been found that the company must get engaged in competitive analyses and environmental scanning consistently. NBB must not lose its focus on core values and principles either if it moves quickly towards the growth as there are immense strong competitors in the market. Therefore, the organization would not have to hesitate to move further. It has been even identified that NBB had to maintain a customer relationship and social responsibility and had to struggle for making the beer products superior in the market (Seshadri and Ehret, 2013). It has been found that the customer relationship and customer intimacy requires having a balance. The major challenge of NBB is to enhance the sales records, increasing waste, enhance the energy consumption, etc. It has been seen that NBB requires collaborating to reduce various environment impacts with enhanced growth and sales specifically. NBB had attained a tremendous growth due to the implementation of social responsibility and environmentally sustainable activities.  The management of the organization had largely focused on the sustainable to meet the competitiveness of the market.  

New Belgium Brewery had managed to sustain the desired levels of vision and brand value over its marketing advantage in the competitive craft brewing market (Jamali, 2014). As per the case, it has been found that NBB would not lose its focus over its core beliefs of using social responsibility if it grows with a quick speed as it is the only base of growth of its business. It has been observed that the entire workforce of NBB is expected to work towards the vision, mission and goals of the organization and works accountable towards the business. The organization had thus made the business practices much flexible and innovative so that to contribute in the reduction of environmental issues and acquire sustainability in the same. It has been even found that the organization had faced various issues while developing the relationship with the customer and meeting the desired business goals of profitability as it requires providing priorities to the customers rather than the business (Babor and Robaina, 2013). In-spite of this, the organization had strived hard to meet the set goals along with the intimacy and social responsibility of the business by carrying out various charitable initiatives as well as the events.

 It has been thus, seen that NBB had made use of the various innovative and creative activities to meet the requirements. It has initiated using the wind turbines so that to diminish the emission of CO2, stored the useless barley, purchase the energy efficient brew kettles, converted the waste water into productive fish food, etc. Even it has been identified that the company had motivated the employees to make use of the alternative transportations so that to save fuel and lead to the reduction in the pollution as well. The case had even revealed that NBB had transformed the social aspects and had made the people move towards the brand. It has provided with the immense societal welfare benefits and had made other companies as well to compete in the industry (Amran.et.al, 2014). On the contrary to this, there are some consequences of losing the focus on its core beliefs as if it inclines its activities towards the fulfilment of the customer relationship and social responsibilities, the efficiencies of its growth could decline. While, if NBB enhances its focus over its growth prospectus then it could happen to reduce to effectiveness over the social responsibilities. Therefore, it is very much important for NBB to maintain a balance between the need for growth and the need for sustainable customer intimacy and social responsibility.

Conclusion

With the above report it is been concluded that corporate social responsibility are the business activities being carried out for the benefits of the society. It is a duty which every individual had to carry out so that to maintain an equilibrium amid the ecosystem and the economy. It has been found that being socially responsible is a remarkable initiative being adopted by many of the organization with the intention to fulfill their ethical consideration and the social welfare liabilities. The report had revealed that the company had made an initiative to make the people aware about the environmental issues among the common public and encourage them to cooperate with the same. NBB or New Belgium Brewing Company had made several initiatives towards the betterment of the environmental issues and accomplish its corporate social responsibility effectively. Even it has been seen that capitalizing the sustainability prospective could lead to long term results but needs having knowledgeable managers who can combine sustainable development framework into the strategy of the company. Furthermore, with the help of the report it has been observed that the entire workforce of NBB is expected to work towards the vision, mission and goals of the organization and works accountable towards the business. The organization had thus made the business practices much flexible and innovative so that to contribute in the reduction of environmental issues and acquire sustainability in the same. Thus, it has been believed that the organization had gained an enhanced competitive advantage over the other competitors. 

References

  • Amran, A., Lee, S.P. and Devi, S.S., 2014. The influence of governance structure and strategic corporate social responsibility toward sustainability reporting quality. Business StrategicPlan  and the Environment, 23(4), pp.217-235.
  • Babor, T.F. and Robaina, K., 2013. Public health, academic medicine, and the alcohol industry’s corporate social responsibility activities. American Journal of Public Health, 103(2), pp.206-214.
  • Baumann-Pauly, D., Wickert, C., Spence, L.J. and Scherer, A.G., 2013. Organizing corporate social responsibility in small and large firms: Size matters. Journal of Business Ethics, 115(4), pp.693-705.
  • Bumblauskas, D.P., 2015. Sustainable Operations Management and Benchmarking in Brewing at New Belgium. Journal of Business and Entrepreneurship, 27(1), p.155.
  • Cheng, B., Ioannou, I. and Serafeim, G., 2014. Corporate social responsibility and access to finance. Strategic Management Journal, 35(1), pp.1-23.
  • Crane, A., Matten, D. and Spence, L.J., 2013. Corporate social responsibility in a global context. Chapter in: Crane, A., Matten, D., and Spence, LJ,'Corporate Social Responsibility: Readings and Cases in a Global Context, 2, pp.3-26.