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BUS8x15 Strategic Hospitality Management Individual Assignment Help
Hospitality is a business industry which offers various services to customers in accommodation, leisure, food, drink, entertainment etc. Through different aspects of business analysis, few hotels of Auckland, in New Zealand are discussed and researched in this report for making operational and functional study in their business according Law (2009, 8). Strategic hospitality management Individual presenting analysis and observation of key issues and respective solutions in business of Hotel S, C, CS and HM. Throughout the report, the understanding and study of business research and development is mentioned for developing corrective plans and solutions. With identification of pros and cons of research, the reflective experience is shared for having glimpse of research study in this report.
Problem Statement: The problems identified through secondary data available through interviews of key management persons in mentioned hotels, the issues and problems in their business are identified as followings.
- The operational management issues are affecting hospitality services and quality of business practices in hotels.
- With lack in staffing and efficiency of people to work in these hotels, the accommodations and food services are affected.
- The concept of technology management through information technology system and internet services is lacking in all the hotels as mentioned by Lashley, (2011, 1).
- Through inefficient training and development programs are affecting quality and services of hospitality business.
- With management of business information system, the communication practices are not merged effectively so that stakeholders are not satisfied with hotel management.
The research study of (Hooi, 2010) has provided information regarding training and development for staff members which are having issues in meeting demands of employer. With understanding of hospitality management operations, the business is observed potential to meet human resource standards. Through learning made in training and development programs, the staff members can practice given operations according to strategic decisions in customer services. The importance of training and development program includes selection of staff members, information o be deliver, technology to be used and controlling action.
According to research study of (Rasche, 2011), it is considered that business analysis is done through observing various terms and conditions of functional practices and management operations in business. With experience of employees and management for working in business, it is noticed that certain changes can be made in organization for managing hospitality services for customers. The customer and consumer re required to be monitored for behavior in different scenario of marketing.
It is researched and studied by (Morden, 1995), the organizational culture and external factors of business has significant impact on attaining business objectives of whole industry of hospitality. Through identification of functional practices and management decisions, it is understood that various practices of human resource and marketing are managed through effective change management program in business. With evaluation of social and cultural values of employees, the efficient actions can be taken for developing communication skills and experience for achieving personal and professional targets of hospitality industry.
It is studied by (Eyring, 2001) that internal and external factors of hospitality business can be useful for management operations. The benefits and goodwill in business can be attained through handling challenges and issues through continues monitoring and evaluation. The respective action plan is observed essential in case of technological errors in hospitality practices. Such action plan includes training and development, effective motivational practices, use of IT and business operation mechanization. Through involvement of advanced tools and methods of operations management, such issues can be resolved for hospitality organizations.
The research study of (Law, Buhalis and Cobanoglu, 2014) has given details on information and communication technology so that effective outcomes can be noticed in hospitality business operations. The research is providing information of consumer and supplier system which can be assessed for setting hospitality business standards. The hospitality industry is having issues and conflicts through working for meeting hospitality standards of serving customers. The advance tools and technologies in business can be observed through use of information technology enables services.
It is a process of understanding research objectives, identifying issues and practicing multiple business resources for managing demand of consumers. The research methodology is identified useful for managing demand of technology in operations management through study of different factors and business environment analysis done by Sydow, Windeler, MÃ¼ller-Seitz & Lange, (2012, 2). For practicing research of issues identified in the report of hospitality business organizations in Auckland, New Zealand, the secondary data is considered from interviews conducted with management person of different hotels. While monitoring and controlling demand of customer in research, the reviews of people after having services of hotels are considered. the analysis on various factors involved in business are concluded through use of information technology which has supported in finding facts about hotel industry and other factors of various business firms.
The role of information communication system is identified useful for accessing details of relevant theories and study material. The identified objectives of business will be researched for finding suitable management practices. With changes in information technology and management demand of attaining quality products and services for customers, the research information can be implemented in identifying issues. With advancement of hospitality practices in IT, the management information system and customer relationship management will be involved in research for issues in hotels. Through observing the issues, problem and causes will be identified for meeting consumers demand.
The operational practices are studied in mentioned hotels and it is noticed that information technology is required to be advanced according to changing perspectives of customers and needs of employees. With effective services involved in business practices, the human resource issues and traditional practiced of communication will be planned to be advanced with ICT, CRM, ERP etc. The controls of operational practices can be given through monitoring staffing needs in hotels. This process will include SWOT analysis of human resource department in hotels. It is identified by Kiani, Mirzamohammadi & Hosseini (2010, 3) weaknesses of staff members will be planned to recover according to demand of changes required in business operations. The functional practices can be modified according to demand of various tactics like input-process-output model or change management practices. The issues of technology requirements and external factors can be evaluated through involvement of business processes in multiple operations. With identification of tools and technologies required for management decisions in enterprise planning, the reactive action plan can be designed.
Finally, the changes required in hotel will be implemented through action plan of research and study for finding respective solutions. The issues identified in research through secondary data will be resolved through individual activity involved in action plan. The human resource practices will be troubleshooting using selective training and development sessions. For operational issues, the external and internal business environment will be polished through effective business management system, It is researched by Jones (2008). For meeting quality and business service standards in business, management will take decisions which are strategized according to demand of customers. With drastic changes in business for setting information technology system, the use of internet based technologies sand IT software will lead business in success direction.
The action plan for developing strong practices to remove identified issues like operational, human resource, IT, customer information management etc. can be easily managed through practicing training sessions, staffing functions, marketing strategy implication for new IT communication system etc. For monitoring and controlling various operations and technical changes, the business environment can be effectively attained, detailed by (Jagels, Coltman & Coltman (2004). The change management model like Lewin’s can be used for practicing improvement for loopholes. With useful tactics of internet communication can be practice according demand of problem solutions in hotels. The issues of external factors like motor bikes, disturbing elements, competitors, political environment and environmental issues can be managed through following legal considerations and accessing security privileges in business. With identification of internal strength of business, the weaknesses will be planned and implemented with ease.
The social and moral duties of employee for doing job in workplace are considered effective into organization along with strategic decisions done by operations management for attaining objectives as described by Gibson (2006). So understanding of personal dn professional demand of customers and other stakeholders is necessary for management of hotels. It is not ethical to practice harsh action for staff found guilty in performing duty. It is required to meet the level of significance in IT technology system. With involvement of legal values of business with ethical consideration will make stringent action plan for hospitality organizations.
Limitations / Disclaimers:
The research study is limited to the content available through secondary data and understanding during identification of respective solutions for issues as per identified by Editorial Board, (2014, 24). So the research is capable to make conclusion on the basis of practical business research report in hospitality industry.
It is analyzed through research that discussed hotels are having issues in operations, human resource and IT department for attaining its business objectives. The hospitality firms are having different business strategies and operational requirements which can be fulfilled through advance tools and technologies of information communication system. The staffing needs of business can be managed through strategic policies and procedures implemented in its business which is studied by Chen, (2013). For accomplishing effective circumstances in business, it is identified that changes can be practiced in required format of information. With effective monitoring and controlling of IT loopholes in the business, the factors of internal business environment can be utilized for strengthening action plan.
It is observed through research study that key causes of issues are acceptance of market processes and deriving relevant business aspects. With advance tools and technologies in IT, the hotel ICT is not compatible in few hotels. The internet service is not effective enough to provide services to customers. The sale through agents and web portals is required to mechanize through regular monitoring of ICT. With need acquisition of staffing, skilled and experience labor is found short due to ineffective efforts of human resource.
Moreover, the changes in existing practices can be implemented successfully only if management and other stakeholders are taking stringent decision on human resource functions (Baum, 2011). Through use of cloud databases in recording information of ITC, the business can be effectively polished with security and easy access. The key causes of tools and technologies in IT are required to be advanced which are affected by costing. The pricing of hotels are affecting foreign customers, domestic people of corporate and local youth which affects sales of accommodation services.
- Identifying all possible threats and causes of issues seen in secondary data of hotels in New Zealand.
- Using cloud database or remote location for storing business information which can cut threats of data leak. With on the job training method, various skills and experience should be shared to staff members and new joiners.
- Merging different data into set of useful information to minimize ITC issues in hotels.
- Regular monitoring and control is required to achieve target plan to be implemented in business.
- The staff should be recruited from academics by offering apprenticeship and interviews on the basis of performance evaluation.
- With collaboration of AUT and tourism consultancies in New Zealand, strategic decisions about project management and functional operations should be taken for business Assaf & Matawie (2008, 27)
- By effective consideration of legal and ethical values of hospitality business industry, the action plan for human resource or technical policies should be designed in hotels.
- Each changed practices and respective impact is required for be recorded for resolution of future issue.
Strategic hospitality management individual assignment help is presenting issues in market through research done for identifying issues and concluding various practices in hotels. It is necessary to understand various operations involved in hospitality business require support from stakeholders in decision making for improving issues. With useful content of research, the operational practices can be mechanized using IT systems and business communications.
The business analysis and research on data which is collected from various secondary and primary tools will be effectively operated. The values in business can be further used for accessing new business strategy and this research will be accessed for finding solution to possible future problems which is also observed by Armitage, (2012, 1). With advance tools and technologies in business, the products and services of hotels can be made as per standard of industry or AUT in New Zealand.
Reflections of the Project Experience:
The understanding and experience of this research study is involving communicational skills and learning through objective attainment practices. Through identifying key issues in research, the analytical skills are enhanced for resolving possible issues in future. It is considered that research will provide information about critical knowledge and learning of hospitality practices and other business operations which can be accessed in near future. Through research, the use of secondary data in learning and strategic decision is found easy. While identifying key issues and finding suitable policy to design improvement implication plan is critical throughout research. The issues of finding facts in hospitality business are understood complex in case of multiple problems. It is understood that changing a drastic business management strategy for hospitality services and information technology based communication will have useful difference in decision making changes. Through identification and learning of new products and services in business, it is observed that the business functions can be planned according to demand of customers when focus is given to management strategies. The key areas which has given knowledge of functional practices like IT technologies, communication systems, standards of business in hospitality organization, knowledge of social and cultural practices in business etc. The experience of learning new tactics for improving communication and management skills has significantly influenced mind set through which critical situations will be managed with ease of success. The business environment of New Zealand for hospitality business is observed and understood which can lead to plan for such issue resolving. The time is found enough for researching the required set of information because it is better scheduled. Through proper planning and experience of managing multiple tasks, the opportunity of business has grown inside. The use of time frames for each task will help in on tile completion of assigned tasks. Through decision taken for critical situations in staffing practice improvement has made me highly motivated for working in future. The planning of taking care of different roles and responsibilities in assigned job is learnt through observing support from team members and identical operations of motivation by management. BY considering changing circumstances in favor, the value of business practices will be easily incorporated to decision making in near future. With research content, the management decisions can be taken for controlling business rules and regulations. With practices involved in business decisions and strategic planning, the value of products and services can be enhanced in discussed hotels. The experience of learning new IT technology and development of various services along with planned objectives can support in business attainment for management.
Hooi, W. L., (2010). Technical training in the MNCs in Malaysia: a case study analysis of the petrochemical industry, Journal of European Industrial Training, 34(4), pp.317-343.
Morden, T., (1995). “National culture and the culture of the organization", Cross Cultural Project Management: An International Journal, 2(2), pp.3-12.
Eyring, R. A., (2001), The challenges of long-distance leadership: A view from Asia, Advances in Global Leadership (Advances in Global Leadership), (2), pp.277-300.
Law, R., Buhalis, D. and Cobanoglu, C., (2014). "Progress on information and communication technologies in hospitality and tourism", International Journal of Contemporary Hospitality Management, 26(5), pp.727-750.
Armitage, A. (2012). A Methodology of the Imagination. JBAR, 1(1). http://dx.doi.org/10.5430/jbar.v1n1p1
Assaf, A., & Matawie, K. (2008). Cost efficiency modeling in health care foodservice operations. International Journal Of Hospitality Management, 27(4), 604-613. http://dx.doi.org/10.1016/j.ijhm.2007.07.021
Baum, T. (2011). Hospitality management. Los Angeles: Sage.
Chen, J. (2013). Advances in hospitality and leisure. Bingley, U.K.: Emerald.