BSBMGT616A Develop and Implement Strategic Planning Assignment

BSBMGT616A Develop and Implement Strategic Planning Assignment

BSBMGT616A Develop and Implement Strategic Planning Assignment

The CEO,
MacVille, Brisbane
Dated: 9th July 20xx

Subject: Strategic Plan

Respected Sir,
According to the study it is well understood that business needs planning in order to meet the demands, compete and be best at the product sold. After doing an analysis we see MacVille needs to make a proper strategic plan.

BSBMGT616A Develop and Implement Strategic Planning Assignment

Strategic planning – Organization Objectives:

  1. The objective of the organization MacVille is to sell a top notch and to the mark espresso machine throughout the continent Australia. Macville also needs to provide sufficient service in order to serve well to all the customers and clients.MacVille needs to accept the tender opportunity of Java Estate for a good joint venture and have a look out for a high class warehouse in the high volume states.
  2. Keeping all the terms like negotiation, increased sales, using all the staffs optimally, positive MacVille must keep a profit margin of 5% after the 2010 benchmark.
  3. In the next 5 years MacVille’s objective is to have a recognition in the key markets through technology and co – branding.
  4. The objective is also to reduce the use of energy by 10% after the 2010 benchmark.

Objective 1

To sell a top notch and to the mark espresso machine throughout the continent Australia, provide sufficient service in order to serve well to all the customers and clients, and to accept the tender opportunity of Java Estate for a good joint venture and have a look out for a high class warehouse in the high volume states.

Strategies undertaken:

Accept the tender by java Estate for business alliance

  • Plan:To have a vast business line opened across the continent by installing more than 100 machines in the different states of Australia.

Set a high class Warehouse

  • Plan:Open warehouse at big cities after Sydney.

Provide sufficient service and set maintenance contracts with all the customers

  • Plan:Set a number of people all around the continent in order to provide service. Signing the maintenance contracts with the clients also increases the business opportunity. Staffs are to be set to look after the maintenance of the machines.

Objective 2 – To keep a profit margin by 5%

Strategies undertaken:

Negotiate for a wholesale buying to the clients

  • Plan:High discounts can be offered for bulk purchase

Optimal use of all the staffs

  • Plan:Provide a systematic process of work and give incentives for the selling of the product

Objective 3 – To have recognition in the key markets in the next 5 years

Strategies undertaken:

Establish a internet based marketing strategy along with social media marketing

  • Plan:Digital marketing to be used with a pay per click option
  • Plan:Drag traffic to the website with at least 500 – 1000 visitor clicks per day

Establish a high volume business with the alliance Java Estate co – brand

  • Plan:Make the buyers use MacVille cups and barriers

Objective 4 – To reduce the use of energy to at least 10%

Strategies undertaken:

Establish educational and rewards programs

  • Plan:Introduce innovative plans every year to decrease the energy wastage

Establish energy waste awareness program

  • Plan:Educate the people about how to optimally use the machines

With Regards
Matthew Mashall