Company Motivates Assignment Help

Company Motivates Assignment Help


This is a solution of company motivates assignment help in which we discuss Developing Company Motivates,We Can help your company,with my expert writers. 


The employees are the backbones of a company and thus it is essential that the company motivates them to work harder and succeed. Their success will indirectly be beneficial for the company. Therefore the HR of a company must be well acquainted with the pros and cones of motivation (Watt, 2010). Considering this case Mr. Simons had really worked hard and is also well qualified, however by some twist of faith he had been missed out on his promotion all the three times. Naturally this has left him in despair and hopeless of his chances of getting promoted and becoming successful in this company. Thus he has planned to leave his position. He is an asset for the company and lack of proper motivational steps have forced one trustworthy, potential employee to think about other options. Thus in the following part of this assignment a thorough study will be done based on how this could have been avoided and how different aspects of business like motivation, attitude, perception, etc. can be utilized to explain the situation and provide a solution.

Perception and attitude, and their link to motivation

The manager must have a clear perception regarding what he wants from the employees of the company. Perception denotes a clear idea when the manager knows what he wants and knows how the market is going to respond to the product that has been launched. In relation to the employees, the perceptions of the HRs help decide the needs of the employees, the expectation of the employees from the organization (Robert, 2004). It also helps the manager to decipher what must be done to keep the best asset of the company rooted to their organization and not leave the company under any circumstances. In order to keep the asset of the company in their organization different motivational techniques are adopted like promotion of the employees depending on their merit and their job experience and skills. Motivation can also be done when a bonus is given to the employees or incentives on regular intervals. A HR with a clear perception will be able to motivate the employees.

Steve Jobs had a clear perception about what the market demands and what the market wants from their company. When he was on his path to produce and launch i-pad, he needed the help from the other fellow employees. Without his constant motivation and strong perception, i-pad would not have been a success today. Of course he was naturally brilliant; however the other two factors also played a key role in the success of i-pad.

Attitude is an important factor as well when it comes to being successful in an organization. An employee must have the correct attitude so that no one in the organization takes him for granted (Guma, 2008). A meek parson is always taken advantage of, however a person who has confidence has an attitude that no one can take advantage of. Rather a confident person has already reached the fourth level of the motivational theory of ‘Maslow’s hierarchy of needs’.  Confidence motivates a person to express himself and prove to the management what he is capable of. He gets the vigor to express his creative side and produce something for the company that will boost the revenue of the company.

TMI is a UK based company and they have revolutionized the market with their positive attitude and confidence in their work. This company has been able to deliver programs for comprehensive development across 24 countries in Europe and more outside the continent. They have also maintained a positive attitude with their employees so that they are able to get maximum profit from them. The productivity of the company has thus increased over the years and the downtime for the company has also decreased.(see more about : Organisational Leadership Assignment)

Analysis of the motivational theories in practice, their advantages and disadvantages

Motivation defines three most important theories:

  • Goal setting theory
  • Expectancy theory
  • Equity theory

The first theory states that a particular goal must be set so that the employees are well aware of what they need to achieve and what is expected of them. The employees in this situation will be aware of the fact that their assessment of the work done will be based on how far they have been successful in achieving the goal that the company has set for them ( Dann, 1981). Thus this will motivate them to work harder and reach the set goal even before anyone else reaches it. They will compete with their own colleagues in order to be the first one to reach the goal.

The second theory that governs motivation is known as expectancy theory. This is based on the fact that the employees expect something from the company in return for the labour they have put in their work in achieving the goal the company has set for the employees. This can be achieved if the management announces that a reward will be given to the employee who has put in maximum effort and have produced successful results. This will help the employee feel motivated and he will try harder than usual to reach the goal, put in extra effort so that the reward at the end of the test is his (Mannel, 1987). This reward can be an award like the ‘best performer of the month’. It can also be a promotion, which in Mr. Simons case would have been the perfect motivation for him. He has expected to be promoted for all the hard work he had put in the company and thus this would have been the perfect reward for him. The reward can also be incentive if the goal is surpassed in case of the example of Starbucks, cited above.

According to the Equity theory all the employees expected to be given fair and equal treatment devoid of segregation based on caste, creed, religion, nationality, race, community, culture, etc. Thus the management must always be unbiased and treat all the employees equally. Another important pint in this case is that the employees do not want any kind of favouritism spoiling their chances of getting the rewards (Wegner, 2011). They wish to be judged under the same points. If an employee feels that for some reason his talents and efforts are being over looked by the company for some reason or the other then he will not put in the extra effort. Rather he will feel demotivated and might decide to leave the company like Mr Simmons had decided to do in the example, as he felt he was not being judged on a fair basis.

The advantages are:

  • Employees feel that their work is being recognized and work hard
  • Better quality of work
  • Better output
  • More creative methods adopted to launch new products
  • Confidence is instilled in the employees
  • The benchmark of the performance will be quite high
  • The company will be more successful

The disadvantages on the other hand are:

  • It might lead to over confidence sometimes that is fatal
  • The level of competition might be too high
  • The employees do not get proper job satisfaction
  • High competition makes survival in the company a struggle everyday
  • The employees who are not much efficient might end up losing their job
  • The less successful employees might not get proper recognition
  • Lack of motivation might demoralize the employees and crush his potential to come up with creative discoveries.(Read more about Motivational Theories Assignment)

A parallel between theory and practice

In order to draw a parallel between theory and practice of motivation, the example of Philip Green is taken, the CEO of Arcadia Group in UK. He own a chain of various retails shops and is one of the most successful men in UK. He was a great motivation to the employees working under him. He made sure that all the employees working in his company get equal and fair treatment and never feel out of place. Since it is a huge company, there are many employees from different walks of life, yet all of them are treated fairly, without being shown any kind of partiality (Ashwood, 2008). He does not allow the managers under him to favor someone when it comes to accepting idea from the employees and taking the best idea among the lot. For him equality plays and important role and he makes it a point that that is provided to all. All the employees are asked to share their work and ideas and then the best ideas are chosen by them.

Richard Branson is the CEO of the Virgin Groups that has produced many products including the virgin mobiles. He has a sharp sense of drawing and setting the goals before any step is being taken by them. He informs the managers of his company to set the objective and the goals of the company that they deem fit (Ashwood, 2008). After the goals have been set they are run by him, and then if he permits then only the employees are briefed about the goal and the objectives of the company. Thus the employees get a clear perspective about what is expected of them and work as hard as they can to reach the goals of the company successfully.

Information Technologyis one of the most successful businesses in UK and they had a very good system of rewarding the employees on reaching a set goal. This company sells scientific digital cameras and thus they need maximum output from their employees to come up with the best possible technology that they can use in their cameras (Leary, 1996). Thus they have set and inventive along with a great offer of a family vacation for the best idea for the cameras. As a result of this the employees are working really hard, as the incentive is quite an amount and each employee wants to get their hand on that incentive.


Thus this assignment deals with the main goals and theories that are etched with motivation. It is important that companies practice motivational theories as this enhances the output from the employees and increases the competitive spirit as well. The motivational theories are better explained by ‘Maslow’s hierarchy of needs’, which explains the 5 five different steps that helps motivate the employees. Companies make it a point now that they set goals and make the objectives very clear to the employees such that they are not misled. The employees must get what they expect from the company occasionally least they end up like Mr. Simmons in the example and decide to leave the job as they feel that their talent and potential is not recognized and not properly utilized by the company. time to time employee appraisals are also important as this also helps motivate the employees and instills  vigor in them to work harder.


Watt, J. (2010). "Organizational Perception Management: A Framework to Overcome Crisis Events.", USA: Organization Development Journal Leary, M. (1996). “Self-presentation: Impression management and interpersonal behavior”, London: Westview Press Elsbach, K. (2004). “Managing images of trustworthiness in Organizations. In R. M. Kramer & K. Cook (Eds.), Trust and distrust in organizations: Dilemmas and approaches”, New York: The Russel Sage Foundation. Parry, D. (2006). “Organizational perception management”, New Jersey: Lawrence Erlbaum Associate Publishers.   Mannel, R. (1987). "The Psychological Nature of Leisure and Tourism Experience", Canada:  Annals of Tourism Research Wegner, D. (2011) “Psychology. 2nd ed.”, New York: Worth Press. Ashwood, E. (2008). “Managing Motivation”, New York: Taylor & Francis Group. Australia assignment provide assignment writing service based on case study requirements in affordable prices and we are providing most flexible online assignment writing help, so book your Assignment with us, order now