BSBMKG605 Evaluate International Marketing Opportunities Assignment

BSBMKG605 Evaluate International Marketing Opportunities Assignment

BSBMKG605 Evaluate International Marketing Opportunities Assignment

Assessment  – Assessor Instructions

This assessment may be undertaken in one of the following formats

Written assessment

  1. Set a date for this written assessment.
  2. Advise students of the topic and how the assessment will be marked.
  3. Set up room with a gap between each student (staggered formation recommended)
  4. Set ground rules including no phones, talking, books, etc.
  5. Pass a copy of the assessment to each student (Ensure the answers have been deleted from the students copy)
  6. Allow time for reading and questions before commencing assessment.
  7. Once assessment has commenced, no communication between students is allowed.
  8. If students repeatedly talk, or are caught cheating, they are to be removed from the classroom, and reported to student administration.  Mark the assessment tasks as “incomplete”
  9. Remember – assessments are a participatory process, so you can help re-word questions, but be careful NOT TO LEAD. We are assessing the students, not you!
  10. Once completed, mark the assessment accordingly. Refer to the sample answers as direction on expected student responses
  11. In the event that a question is not answered correctly, discuss the response with the candidate to determine if the student did not know the answer, or did not understand the question.
  12. In order to achieve competency, all questions that are mapped in the associated mapping document MUST be answered correctly.

Questions

  1. Define international marketing
  2. What are the main differences between domestic marketing and international marketing?
  3. What is the importance of self-reference criterion in international marketing?
  4. What are the three international marketing principal?
  5. What are the three factors necessary to achieve global awareness?
  6. Discuss the five stages of international marketing involvement.
  7. Explain the following legislation/codes of practice/national standards:
  • Anti-discrimination legislation
  • Consumer laws
  • Ethical principles
  • Extra-territoriality provisions of the Trade Practices Act
  • Foreign investment limits
  • Labour laws
  • Legal aspects of bilateral and multi-lateral trade agreements
  • Privacy laws
  • Taxation laws
  • World Trade Organization (WTO) dispute resolution system