Marketing is the art of business promotion along with selling products or services to the costumers. Organizations follow many marketing methods and approaches for their business promotion. Social media marketing is also such a methods with help of which organizations promote their business. Social media is way of social interaction among the people. In social media, people share their ideas, emotions, video/pictures, information etc. There are many social media website which enable the people to do so. Thus the media is known as social media. Businesses have identified the true potential of social media. This has resulted in the rise of social media marketing. Technology has become a greater factor for business function. Today, organizations invest heavily on their social media marketing projects and campaigns.
Before understand the social media marketing, first we need to understand what is social media? There are basically two terms. One is social which is related to people and society. Second term used is the media. Social media is an online channel. With help of social media, people communicate with each other online. In recent years, social networking has got huge global attention. People are getting online for everything. This online status, earlier was only used for communication, is now being used for everything. From online chatting, communications, to shopping, studying, entertaining etc people are doing online. This resulted in the rise of social media marketing. Now the businesses too have gone online for their all business and market related purposes.
Social media marketing is just another form of internet marketing. With help of many social networks, marketing and promotional goals are satisfied. By socially sharing the contents, messages, images and videos related t the products and services, social media marketing reaches to a greater number of population as compared to other traditional means of marketing.
Benefits of Social Media Marketing
Social media marketing is of greater benefit when it comes about business. It serves many goals such as:
- Website traffic
- Better business opportunities
- Wider communication
- Brand awareness
- Product/service identification
- Higher brand authority
- Market recognition
- Increased inbound traffic
- Positive product association
- Social communication and interaction with audience.
- Broader reach in shorter time
- Free or low cost marketing
- Increased brand recognition
- Improved brand loyalty
Social media marketing platform
Popular social network sites for social media marketing:
- Google +
Mobiles phones are also the tool for social media marketing. At present all the multimedia phones offer social networking and social media facilities. Almost all the mobile operating systems (Symbian, iOS, Android etc) provide social networking. The rise of android in the global market also facilitated the use of Smartphones. People prefer android enabled devices which are cheap and easy to access. This has resulted to the social media marketing with mobile phone.
Strategies for social media marketing
Following strategies are required for better and effective social media marketing:
- Strategic Planning:
- Quality content
- Consistent brand image
- Blogs and Articles
- Tracking and analysis
- Custom – formatted tweets
- Embedded call to action
- Facilitate connections through social platforms
Organizations promote their businesses with help of social media marketing effectively. Viral marketing, digital marketing are also a part of social media marketing which are the non tradition forms of marketing methods. Social media marketing is the marketing of the coming age. As the people are getting online everyday, so are the businesses. With an increased attention on this type so marketing, at present, the world is all set to see the greater business changes.
In the coming time, social media marketing is going to create greater benefits. That’s why organizations focus towards this marketing has been increased. It resulted in the academic aspect as well. Students are asked to write social media marketing assignments, social media marketing projects or case study. We at ozassignmenthelp.com.au prepare the best content for the online assignment help. Specially designed for students studying in Australian universities, we follow the format of all Australian universities. Be it University of Melbourne, University of Queensland, University of Sydney, Australian National University or University of New South Wales, our experts and professional tutors know all the rules of format approved. Our online assignment help services have been helping the students to achieve their dream success.
Social Media Marketing Assignment Help | Marketing Assignment Help
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