In the growing market of world today, with companies and organisations have employees equal to the number of residents in a small village or town, business communication takes a special place in the business model of the world these days. Organisations are getting bigger with each passing day, which makes business communication an integral part of the organisation as management of such a large workforce is not practical and feasible without proper layout of business communication. This is why many good universities in the world offer this course on business communication which enables an individual, the students to understand and implement an effective business communication model in their future organisation.
This course enumerates the underlying principals of business communication which every student wanting a career in this field should be well versed with. This includes the application of business communication, its relevance, impact, organisational practices and its worth. The course takes a student through various aspects of business communications exploring models and techniques such as written, verbal and non-verbal mode of communication; this will enhance the understanding and knowledge of the student significantly.
When students are through with the syllabus and the course, they are generally able to explore the following aspects of business communication: build up an understanding of the process of workplace communication and display active listening techniques; display a high level of business writing skills in a variety of contexts; exhibit effective oral communication techniques for planned public speaking projects and business presentations; apply knowledge of non-verbal communication processes, listening skills and interviewing techniques to realistic business situations; describe techniques for enhancing interpersonal and group communication performance; demonstrate an understanding and application of self-developed skills for conducting research of primary and secondary data; prepare written materials aimed at large audiences and using persuasive writing techniques; critically comprehend reports and business-related articles; demonstrate non-sexist and non-discriminatory language and effective communication in the business environment; develop an awareness of the impact on organisations of electronic communication.
The course is spread through various topics which significantly explore the domain of business communication in quite an elaborated manner providing ample amount of theoretical backing to the student creating his fundamental stronghold in the field. Few of the topics are: premise of business communication and intervention skills; growth of valuable business writing skills, comprising letters, memos and reports including an attentiveness of the impact of electronic communication; Interpersonal and group communication; Oral communication skills in a business context counting business proposals and public speaking; Non-verbal communication, interviewing techniques and listening skills; Research skill and critical comprehension development; persuasive writing techniques and writing for large audiences; Use of non-discriminatory and non-sexist language and effective intercultural communication. After thoroughly studying the syllabus a student must submit few assignments and go through a written examination which checks the understanding of the student thoroughly for the knowledge gained during the course.
Many good universities across the globe offer this course on business communication which enables a student to effectively implement a communication model which will be both efficient and effective. One such reputed university is the University of Southern Queensland which offers this course on business communication by the same name and the course code is, ‘MGT1200’.